It is no surprise that new machine learning technologies and the power to analyze large amounts of data have created unique opportunities in the e-commerce industry. Thanks to data-driven enhancements for ads, upselling, and cross-selling, online shoppers are able to get “what they want, when they want”. Such transformation had a direct impact on business[…]
Business
Increasingly we are connected to our smartphones, tablets and laptops without being limited to any type of cable or physical space. According to the survey released by Deloitte for the NRF in 2015, 40% of consumers now use their smartphones to research products in the physical store. Although the largest investments in omnichannel are being[…]
Take a look at your competitors can be effective for you to have insights about your own business. Many companies do this. What may surprise us is how easy we can automate the gathering of information to find out how our service, product or website is in comparison with the competitors, for decision-making. The best[…]
Tracking competitors are something that every company should do. For online companies, it is a critical success factor. In addition to helping you to understand your market better, competitors analysis can assist you in generating ideas for marketing campaigns and marketing strategies. That allows you to make your business different from others. If you agree[…]
Sometimes in life things can go wrong. That also happens in small and medium businesses. It’s a truth: every company has a problem! In Brazil 60% of small companies get closed in the first year, in U.S. 7 out of 10 new small businesses survive at least two years. These are some real problems we[…]
