Product Management

PIN Habits of Likable leaders - rafael ferraz - product management-@rzarref

3 Habits of Likable Product Managers

Being likable, winning supporters, and building better products is an ability that you can learn. Product management is one of the most contradicting of all professions. Product Managers need to be product experts and an important thing: every day, we need to be aware that we know nothing and learning[…]
PIN remote management rafael ferraz product management @rzarref

Leading remote teams

Remote leading is not entirely different from leading on-site. I worked with remote teams for some years in several contexts, but for now, working remotely is the current reality for many of us. I’m still learning and trying different approaches, and of course, I’m making some mistakes along the way.[…]
PIN data driven product strategy rafael ferraz

3 Keys To A Data-Driven Product Strategy

I believe that product management is a combination of intuition and science. Product decisions must balance inputs from feedback and information provided by customers, data, and insights from product and engineering teams. The product teams need focusing on adjusting their development priorities to enhance the customer experience, improve customer satisfaction,[…]
PIN Analytics-Product-Managers-rafael-ferraz-@rzarref

Why Analytics is Important for Product Managers

Data scientists can bring tons of useful information to the Product Manager, and the Product Manager needs to know how to use that information to benefit the product. Our job is making products for customers, and therefore listening to them, and gathering information about them is how we can satisfy[…]
PIN The roadmapping product management strategy @rzarref Rafael Ferraz

The roadmapping in product management strategy

First of all it’s important to explain two distinct concepts: roadmapping and strategic planning. Strategic planning is a business process that combines market analysis and specific needed skills to meet a requirement. It is the implementation of the planning that generate results. Roadmapping is an approach to identify, map and[…]
PIN 8 free tools for tracking your competitors rafael ferraz

8 free tools for tracking your competitors!

Take a look at your competitors can be effective for you to have insights about your own business. Many companies do this. What may surprise us is how easy we can automate the gathering of information to find out how our service, product or website is in comparison with the[…]
PIN Market Research @rzarref Rafael Ferraz

The importance of collecting information about your competitor

Tracking competitors are something that every company should do. For online companies, it is a critical success factor. In addition to helping you to understand your market better, competitors analysis can assist you in generating ideas for marketing campaigns and marketing strategies. That allows you to make your business different[…]
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