First of all it’s important to explain two distinct concepts: roadmapping and strategic planning. Strategic planning is a business process that combines market analysis and specific needed skills to meet a requirement. It is the implementation of the planning that generate results. Roadmapping is an approach to identify, map and define strategies, objectives and actions[…]
Posts Tagged: Strategy
Tracking competitors are something that every company should do. For online companies, it is a critical success factor. In addition to helping you to understand your market better, competitors analysis can assist you in generating ideas for marketing campaigns and marketing strategies. That allows you to make your business different from others. If you agree[…]
Sometimes in life things can go wrong. That also happens in small and medium businesses. It’s a truth: every company has a problem! In Brazil 60% of small companies get closed in the first year, in U.S. 7 out of 10 new small businesses survive at least two years. These are some real problems we[…]
