Posts Tagged: Strategy

The roadmapping in product management strategy

PIN The roadmapping product management strategy @rzarref Rafael Ferraz
First of all it’s important to explain two distinct concepts: roadmapping and strategic planning. Strategic planning is a business process that combines market analysis and specific needed skills to meet a requirement. It is the implementation of the planning that generate results. Roadmapping is an approach to identify, map and define strategies, objectives and actions[…]

The importance of collecting information about your competitor

PIN Market Research @rzarref Rafael Ferraz
Tracking competitors are something that every company should do. For online companies, it is a critical success factor. In addition to helping you to understand your market better, competitors analysis can assist you in generating ideas for marketing campaigns and marketing strategies. That allows you to make your business different from others. If you agree[…]