Product Management

Leading remote teams

PIN remote management rafael ferraz product management @rzarref
Remote leading is not entirely different from leading on-site. I worked with remote teams for some years in several contexts, but for now, working remotely is the current reality for many of us. I’m still learning and trying different approaches, and of course, I’m making some mistakes along the way. However, I would like to[…]

3 Keys To A Data-Driven Product Strategy

PIN data driven product strategy rafael ferraz
I believe that product management is a combination of intuition and science. Product decisions must balance inputs from feedback and information provided by customers, data, and insights from product and engineering teams. The product teams need focusing on adjusting their development priorities to enhance the customer experience, improve customer satisfaction, increase analytics adoption rates, and[…]

The roadmapping in product management strategy

PIN The roadmapping product management strategy @rzarref Rafael Ferraz
First of all it’s important to explain two distinct concepts: roadmapping and strategic planning. Strategic planning is a business process that combines market analysis and specific needed skills to meet a requirement. It is the implementation of the planning that generate results. Roadmapping is an approach to identify, map and define strategies, objectives and actions[…]