Business

PIN rafael ferraz @rzarref thevaultsf how_to_innovate_in_an_increasingly_connected_world

How to innovate in an increasingly connected world

Many people believe creating a product or innovating, is a mysterious or magical thing. I receive many people from different countries here in San Francisco trying to understand why Silicon Valley is one of the most innovative places in the world, and how they can discover and create “the next[…]
PIN rafael-ferraz-@rzarref-the-startup-way-lean-startup

The Lean Startup and The Enterprise Transformation

I supposed that you heard about The Lean Startup, learned, or applied even some pieces of this method in your startup or in some product development that you tried to validate. If you are an entrepreneur, you probably know this methodology proposed in 2008 by Eric Ries, using his personal[…]
PIN Lean and Agile @rzarref Rafael Ferraz

What’s the difference between Lean and Agile?

Since Lean and Agile share many of the same principles, I prefer to say they share a common philosophy regarding the management of people and products and nowadays, is the way best to succeed in a business environment. Is common we to hear when the business wants to be more[…]
PIN IoT small and small business @rzarref Rafael Ferraz

How IoT can leverage small and midsize business

An article published recently in the IoT News highlighted the main advantages for small and medium businesses with the use of connected devices, and they are not few. For example, the massification of smartphones and smartwatches. These devices generate and store data from multiple specialties and can influence even business[…]
PIN The roadmapping product management strategy @rzarref Rafael Ferraz

The roadmapping in product management strategy

First of all it’s important to explain two distinct concepts: roadmapping and strategic planning. Strategic planning is a business process that combines market analysis and specific needed skills to meet a requirement. It is the implementation of the planning that generate results. Roadmapping is an approach to identify, map and[…]
PIN How can omnichannel small medium business rafael ferraz

How omnichannel can help small businesses

Increasingly we are connected to our smartphones, tablets and laptops without being limited to any type of cable or physical space. According to the survey released by Deloitte for the NRF in 2015, 40% of consumers now use their smartphones to research products in the physical store. Although the largest[…]
PIN 8 free tools for tracking your competitors rafael ferraz

8 free tools for tracking your competitors!

Take a look at your competitors can be effective for you to have insights about your own business. Many companies do this. What may surprise us is how easy we can automate the gathering of information to find out how our service, product or website is in comparison with the[…]
PIN Market Research @rzarref Rafael Ferraz

The importance of collecting information about your competitor

Tracking competitors are something that every company should do. For online companies, it is a critical success factor. In addition to helping you to understand your market better, competitors analysis can assist you in generating ideas for marketing campaigns and marketing strategies. That allows you to make your business different[…]
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